1. Introduction 2. Types of Error in Surveys 3. Sampling 4. Nonresponse: Implementing a Sample Design 5. Methods of Data Collection 6. Designing Questions to Be Good Measures 7. Evaluating Survey Questions and Instruments 8. Survey Interviewing 9. Preparing Survey Data for Analysis 10. Analyzing Survey Data 11. Ethical Issues in Survey Research 12. Providing Information about Survey Methods 13. Survey Error in Perspective
Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.
"The text is clear, logical and straightforward. It provides
extensive applied information, coupled with a good understanding of
the rationale underlying survey construction." -- Joseph Kush
"[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." -- Claudette Peterson
"Even students with very little background in research methods can follow this text easily." -- Candan Duran-Aydintug
"The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey." -- Gilbert Jacobs