Sustainability, Social Responsibility, and Innovations in the Hospitality Industry
H. G. Parsa, PhD, holds the Barron Hilton Chair in Lodging and is a Professor of Hospitality Management at the University of Denver. He earned a PhD in hospitality management from Virginia Tech, two MS degrees, and a Food Management Professional (FMP) diploma. Currently he serves as an Associate Editor for the Journal of Hospitality and Tourism Research (JHTR). He also held responsibilities as a Co-Editor for a special issue of Cornell Hospitality Quarterly focusing on Sustainability and Innovation. He was the founding Editor-In-Chief of Journal of Foodservice Business Research. In 2005-2006, he received a Fulbright Visiting Scholar Fellowship to evaluate hospitality education in India and to recommend to the Indian government ways to enhance graduate education in hospitality management. He has published numerous research papers in business and hospitality journals. He serves on the editorial boards of several academic journals and has presented papers nationally and internationally in Australia, Canada, Caribbean Islands, China, Curacao, France, Germany, Hungary, India, Puerto Rico, Serbia, South Korea, Switzerland, Taiwan and Turkey. His research was quoted in the popular press, radio and television including the Business Week, Fortune, Forbes, Wall Street Journal, Chicago Tribune, USA Today, local affiliates of ABC, PBS and CBS and over 35 regional newspapers.His research interests include sustainability and green practices in hospitality, pricing strategies in hospitality; analysis of factors that contribute to small-business failure/success; strategic marketing in hospitality; franchising and multi-unit restaurant chain management; and changing American food habits. He is a member of professional organizations such as Council of Hotel, Restaurant, and Institutional Education and the Society for Consumer Psychology.In 2011, he received the John Wiley & Sons Lifetime Research Achiev
"Each chapter represents a relevant and appealing case study, written in American English that can be understood easily by nonnative readers. . . . The case studies show that managers of tourism companies can introduce, maintain, or increase sustainability and social responsibility with varying levels of innovation within different contexts, such as luxury resorts and hotels, restaurants, a recreated Viking Village, private clubs, cruise ships, coastline tourism, small islands, tour operators, and cultural heritage management. . . . A lot of practical management tips are shared. . . . Provides real-world examples that offer a multitude of practical applications that inspire you to implement sustainability and social responsibility in the tourism and hospitality industry."—Tourism Analysis, review by Veronika Joukes, University of Trás-os-Montes and Alto Douro (UTAD), Vila Real, Portugal"A comprehensive compilation of case studies related to sustainable practices in tourism and hospitality businesses from across the globe. . . . Incorporates a wide range of topics, from creating a competitive advantage, to motivating the adoption of sustainable business practices, and the evaluation of environmental certification programs. . . . Each chapter ends with practical tools and provocative questions that educators can integrate into their teaching, such as discussion questions, suggested further readings, team exercises, and (at times) assessment ideas. . . . Written in an approachable, user-friendly style. . . . A stimulating and thought-provoking read that should enable and encourage critical thinking. . . . It offers an in-depth examination into sustainable practice within a wide variety of tourism and hospitality businesses. It provides authoritative, detailed, and comprehensive information in an easy-to-use format."—Tourism Analysis, review by Alexia Franzidis, University of North Carolina Wilmington
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