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Target 100


Product Description
Product Details

Promotional Information

  • Liz has an established platform from Weight Watchers
  • Previous two Weight Watchers books sold almost 500K copies
  • Celebrity clients include: Jennifer Hudson, Charles Barkley, Jessica Simpson, Katie Couric, Amber Riley, Suze Orman, and more
  • Author has notable media contacts at Vanity Fair, Dr. Oz The Good Life, Weight Watchers, and more
  • Liz has experience with weight-loss marketing on or in: Oprah, The Dr. Oz Show, Katie!, The Doctors, QVC, GMA, People, the New York Times, Ebony, Real Simple, Women's World, Us Weekly, and more
  • Health TV show with AOL, produced by Charles Barkley, is on deck
  • Liz is an experienced public speaker (with United Talent Agency's speakers' bureau), has done book tours with her previous Weight Watchers books, and proposes building a series of motivational seminars to bolster a book tour
  • Outreach to health bloggers and journalists
  • Liz has experience creating digital platforms for Weight Watchers and is interested in developing apps and other platforms to support The Target 100
  • Liz has experience with corporate consultations
  • Possible related products: scale, activity monitor, food scale, etc.
  • Social media platform: Instagram (11K followers), Facebook, Pinterest, and Twitter
  • Planned social media outreach: monthly Twitter parties, potential brand partnership for content creation and promotion with Aloha, Fitness Republic, Spark People, and video creation with Fitness Republic
  • Liz has social media connections with top followers including Jennifer Hudson (3.8 million Twitter followers), Rocco DiSpirito (437K on Twitter), and Fitness Republic (127K on Twitter)
  • Of foreign interest: Liz has just built a platform through an Israeli company called My Quest that has helped her develop a 6-week online program of the book
  • About the Author

    Liz Josefsberg is a health, wellness, and weight loss expert with over 15 years in the industry. Liz worked for 11 years as the Director of Brand Advocacy and a Leader for Weight Watchers, until she started her own consulting firm as a wellness expert. Liz is likely best known for her hands-on involvement helping Oscar-winning actress and musician, Jennifer Hudson lose weight and transform her life. She also helped Jessica Simpson shed over 50 pounds of baby weight (twice!). Other celebrity clients include Charles Barkley, Katie Couric, and Amber Riley. Liz counsels both high-profile talent and everyday clients in all areas of weight loss, balance and nutrition. She is also the author of the revolutionary Success Handbook (Weight Watchers) and Find Your Fingerprint, sold Nationally in all Weight Watchers locations.

    Liz's work today centers on advising companies at the cutting edge of weight loss and emerging health solutions. She consults in the wearable technology sector, creates weight loss programs for forward-thinking entities and is deeply involved in helping technology enabled weight loss and health devices come to market. Liz's perspective is derived from her own weight loss success and insatiable quest for the newest information, technology and education available to help men and women achieve their goals with more ease in the everyday world. Liz has consulted for companies across the country, including for one of the largest fitness chains in the U.S, Life Time Fitness, Misfit Wearables, LEVL , LifeReimagined, Stash and more. Her insights on behavior modification, consumer behavior, customer service and the health market have made her a sought after expert in the field.

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