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About the Author

Jerome Chouchan is the Managing Director of Godiva Chocolatier for Japan, South Korea, Australia and New Zealand. He has been practicing Kyudo for 25 years. He is a Board Director of the International Kyudo Federation.


"Profit is not a goal; it is a reward for doing the right things. Jerome Chouchan's entertaining book brings this lesson home through merging Japanese wisdom with contemporary business practice -- Kyudo archery with Godiva chocolate. What's not to enjoy?" --Rohit Deshpande, Professor of Marketing, Harvard Business School"This book shows how Japanese traditional values can significantly impact management style in this modern age. --Masahiko Uotani, President & Group CEO Shiseido Co., Ltd"Jerome Chouchan's book is an inspiring call to action for moving beyond the rationality-dominated industrial age paradigm of management. Japanese Kyudo is a wonderful example of how to achieve top performance in life and in business via intellectual and spiritual discipline. --Richard Straub, Founder & President, Global Peter Drucker Forum"This book is unique and refreshing. It shows that noble purpose, right-mindedness, and proper form matter. In both Japanese Kyudo and global business, the proper mindset embodied by constant practice leads to hitting the target in a sustainable and meaningful way Highly recommended." --Marshall Goldsmith, Thinkers50 World's #1 Executive Coach, #6 Most Influential Business Thinker 2017"This book taught me the traditional Kyudo spirit is full of universal and important tips for life, not to mention business performance and leadership. It has become my anchor whenever I feel troubled or unsure." --Shinya Yamanaka, 2012 Nobel Laureate, Director, Centre for iPS Cell Research and Application, Kyoto UniversityIn the current flood of books from entrepreneurial 'gurus, ' Jerome Chouchan's decades of evolving business and Kyudo practice reflect genuine hard-earned wisdom like moonlight on calm water. --Reviewed by William Grabowski for IndieReaderTarget is a short and effortless read, yet it is somehow filled to the brim with wisdom on the subject of business. I recommend Target to anyone seeking to improve their business strategies or even people looking to improve themselves. Target is a worthwhile read, full of useful advice. --Reviewed by Justine Reyes for Readers' FavoriteTarget teaches a key important and often lost business principle. What is a business about? Is it simply to make a profit? No. --Reviewed by Joseph Arellano for San Francisco Book Review

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