Mark A. Matthews is Professor of Viticulture at the Robert Mondavi Institute for Food and Wine Science at the University of California, Davis.
"Get ready to have some sacred cows of the wine trade -terroir, anyone?- toppled." Wine School of Philadelphia, Wine Gift Guide for 2015 "A must-read for any wine grape grower or winemaker who has ever wrestled with the most important myths of winegrowing or debated them with colleagues-and that would be all of us! It is also a great read for any wine consumer interested in looking at 'the man behind the curtain,' so to speak: the myths promoted by wine writers, tasting room staff, sommeliers and other wine gatekeepers." Wines & Vines "I came away from reading Matthews' essay on terroir more thoroughly convinced than ever that the idea of 'terroir' is likely the most abused and often most useless word in the world of wine... 'Terroir and Other Myths of Winegrowing' is a book that is well worth reading, particularly by those who work in the wine industry either in the vineyard, in the cellar or in marketing." -- Tom Wark Fermentation:The Daily Wine Blog "A meticulously researched volume that every serious sommelier should read ... if only to disagree." The Somm Journal