1 Design
Design the Team p. 3
Shape the Idea p. 15
2 Test
Hypothesize p. 27
Experiment p. 41
Learn p. 49
Decide p. 59
Manage p. 65
3 Experiments
Select an Experiment p. 91
Discovery p. 101
Validation p. 231
4 Mindset
Avoid Experiment Pitfalls p. 313
Lead through Experimentation p. 317
Organize for Experiments p. 323
Afterword p. 329
David J. Bland Author and founder based in Silicon Valley who helps companies find growth using “Lean Startup” methods, design thinking, and business model innovation.
Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the “Thinkers 50” list; passionate entrepreneur; and in-demand speaker.
Ask a Question About this Product More... |