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Think Small


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Using a simple framework based on seven scientifically tested steps, Think Small lays bare the groundbreaking findings of behavioural science and offers simple and practical ways for you to achieve your goals.

About the Author

Owain Service is the managing director of the Behavioural Insights Team. He was previously a deputy director of the Prime Minister's Strategy Unit, where he led programmes of work on public service reform, education and energy.Dr Rory Gallagher is the managing director of the Behavioural Insights Team's operations in the Asia-Pacific region and is based in Sydney. He has previously worked in the Prime Minister's Strategy Unit and the Department of Education.


Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence. - Tim Harford, author of 'Messy' and 'The Undercover Economist' -
I love this book. Funny, wise and practical, it will make you a better and more effective person. - Cass Sunstein, author of 'Nudge' -
Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself! - Richard Thaler, author of 'Misbehaving' and 'Nudge' -
Wonderful. A rebuttal of that commonplace assumption that leads us astray every day: that only big, bold changes lead to large effects. - Rory Sutherland, Vice Chairman, Ogilvy & Mather -

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