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Tiny Habits


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About the Author

BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui.


A New York Times Bestseller
A Wall Street Journal Bestseller
A USA Today Bestseller
A National Bestseller
A Publishers Weekly Bestseller
An Amazon Best Book of January 2020
As seen on the Today Show!
As seen on the Hallmark Channel's Home & Family
As seen in CNBC, Time, Forbes, the Wall Street Journal, Mashable, Refinery29, Shape, Fatherly, Wired, Woman's World, Popular Science, Success, Thrive Global, Huffington Post, TED Ideas, Lifehacker, Psychology Today, Fast Company, and much, much more!
A USA Today 2020 Pick
A Business Insider Top Book for January
A "Biggest Book of 2020" by Arianna Huffington "Fogg's method has great potential to promote altered behavior in those who have sought help in other ventures with little success."--Library Journal

"Myth-breaking and persuasive research...balancing useful practices (including many charts, tables, and graphs) with his own story of personal transformation, Fogg's convincing method will help any reader reconfigure their habits."--Publishers Weekly "Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behavior (that is, all of us)." -Gretchen Rubin
New York Times best selling author of The Happiness Project "BJ Fogg's ideas on self-change are uniquely relevant, approachable, and powerful. I can't recommend this book highly enough." -Ramit Sethi, New York Times best selling author of I Will Teach You To Be Rich "BJ Fogg's work is transformative....We use Tiny Habits at Amen Clinics with our patients, online students, and readers. It is simple, easy-to-implement, and it works." -Daniel G. Amen, MD, New York Times best selling author of Change Your Brain, Change Your Life "[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company." -Tony Fadell, inventor of the iPod and Co-inventor of the iPhone

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