Table of Contents

Introduction.- Tourism place experience and co-creation.- Understanding the Behaviour of Tourists on Guided Tours.- Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions.- Factors Shaping Tourists’ Inertia towards Behaving Responsibly.- Hotel Guests’ Satisfaction with Employees in Istanbul and Barcelona.- Being Good to be Happy? The Influence of Moral Values on Tourist Happiness.- Florence: Tourism, Heritage and Consumption.- Conceptualising Challenging Experiences and Post-Travel Culture Involvement.- Barriers and Sentiment of the American Tourists toward Travel to China.- Exploring the Visitors’ Perceptions and Experiences of Museums.- Creating Value for Restaurant Customer: The Role of Other Customers in Dining Experience.- The Active Senior Tourist: The Case of the Balearic Islands.- Understanding Chinese Travellers’ Motivations to Visit Europe.    

About the Author

Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management at Dokuz Eylul University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management and marketing, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been to various universities in the US, Europe and Asia as a visiting scholar.Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey. He gaines both his Master's and PhD degrees in tourism management. His research activities focus on tourism marketing, history of tourism, and bibliometrics. He is the Editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been to several universities in the US as a visiting scholar.