Preface. 1. Why Public Opinion Matters. 2. The United States, 1: Evidence. 3. The United States, 2: Principles. 4. Europe. 5. A Global Consensus? Not Quite. 6. Trusting Nudges. 7. Educative Nudges and Noneducative Nudges. 8. Misconceptions. 9. A Bill of Rights for Nudging. Acknowledgments
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard, USA. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School.
Lucia A. Reisch is a behavioral economist and Professor at Copenhagen Business School, Denmark. She also holds a permanent Guest Professorship at the Zeppelin University of Friedrichshafen, Germany, and an appointment as honorary Leibniz Chair, awarded by the German Leibniz Association and the Leibniz Institute of Prevention Research and Epidemiology.
"This is a fantastic book that will be required reading for the
growing number of people around the world who want to nudge for
good!", Owain Service, UK Behavioural Insights Team"Nudges can save
lives, but only if people let them. Drawing on surveys from around
the world, Sunstein and Reisch find surprising regularities in the
policies people support, regularities that generalize across
nations and nudges. This book is essential reading for prudent
policymakers.", Barbara Ann Mellers, I. George Heyman University
Professor, Wharton University of Pennsylvania, USA"The results of
carefully collected survey data from several countries inform the
design of a convincing "bill of rights" for nudges by government, a
list of rights that is also consistent with broadly accepted
normative principles. The book is thus an important guide for
research and practice going forward.", Jonathan Baron, Professor of
Psychology, School of Arts and Sciences, University of
Pennsylvania, USA
"A short, thoughtful, measured and important analysis of what
citizens actually think about nudging and why that matters." Julian
Baggini, Financial Times"Trusting Nudges is a timely contribution
to prudent policymaking...For those who have followed nudge
hypothesis, this book is a welcome addition to the growing
literature on a subject that captures central concerns in
legitimising the role of nudges in civic life." Sudhirendar Sharma,
The Hindu Business Line"This is a fantastic book that will be
required reading for the growing number of people around the world
who want to nudge for good!", Owain Service, UK Behavioural
Insights Team"Trusting Nudges is an important contribution to the
literature of behaviourally informed policy...The comparison
between countries is particularly necessary to establish a common
base for nudges. Trusting Nudges has collected a small arsenal of
evidence for this purpose that may inspire further research about
how and why people will accept behaviourally informed policies.",
D.O. Kasdan, Journal of Consumer Policy"Nudges can save lives, but
only if people let them. Drawing on surveys from around the world,
Sunstein and Reisch find surprising regularities in the policies
people support, regularities that generalize across nations and
nudges. This book is essential reading for prudent policymakers.",
Barbara Ann Mellers, I. George Heyman University Professor, Wharton
University of Pennsylvania, USA"The results of carefully collected
survey data from several countries inform the design of a
convincing "bill of rights" for nudges by government, a list of
rights that is also consistent with broadly accepted normative
principles. The book is thus an important guide for research and
practice going forward.", Jonathan Baron, Professor of Psychology,
School of Arts and Sciences, University of Pennsylvania, USA
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