Table of Contents

About the Author xiii

Introduction: There has to be a better way! xv

1 COUNTING THE COST 1

2 F IS FOR FAILURE 17

3 THE FOUNDER MYTH 33

4 IDEAS ARE CHEAP! 53

5 CASH IS KING 71

6 FOUNDER FITNESS 89

7 HOLLYWOOD GOT IT RIGHT 105

8 THE HOLLYWOOD METHODTM 119

9 FUNDING FITNESS 145

Final Thoughts 165

Acknowledgements 169

Index 171

About the Author

JAMIE PRIDE is a serial entrepreneur and venture capitalist on a mission to help build better founders and a better venture capital ecosystem to support them. With over 20 years of experience building and investing in startups, he has a unique insider's view into what it takes to make a startup successful and what it takes to get funded.