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What Clients Really Want (and the S**t That Drives Them Crazy)


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Chantell Glenville, winner of the WACL Future Leader's Award 2013, has worked at some of the world's top creative communication agencies, such as AMV BBDO, VCCP and Dare, as well as client-side at Vodafone where she managed numerous agencies at the same time. She has featured in the Evening Standard and Computer Arts Magazine and due to her reputation Chantell has been frequently headhunted and specifically requested for accounts as a result of the great relationships she has built. Chantell has worked with agencies with varying specialities; from above the line to digital through to retail and experiential; both client- and agency-side. She has worked with a broad range of clients; from international blue chips such as Johnson & Johnson, Barclaycard, Molson Coors and Henkel through to high profile UK accounts such as Compare The Market, Metro, and Vision Express to pan-European accounts such as Aer Lingus. Chantell's experience both client- and agency-side has given her a unique insight into the situations and behaviours that can really break client/agency relationships or make them excellent. She is passionate about sharing her expertise in order to make agencies lives easier and most importantly clear the way for even greater creative work to be made.

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