Richard Lewis is the chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in over 30 countries. He founded the quartely magazine Cross Culture and is heavily involved in the intercultural field, lecturing in countries from Finland to Hong Kong and working with companies as diverse as Fiat, IBM, Nokia, Andersen Consulting and Nestle. He lives near Winchester, and is one of Britain's foremost linguists, speaking 12 languages - and spent 5 years in Japan, where he was tutor to the Imperial Family.
A must read for anyone keen to gain that coveted edge in their international business ventures. Lewis's book provides a riveting and thoroughly researched analysis, the goal of which is to assist Western managers to keep pace with the emerging and changing markets of Asia, eastern Europe and Africa... An invaluable tool to help in planning practical strategies to work successfully across increasingly diverse business cultures. - Daily TelegraphAn authoritative roadmap to navigating the world's economy - The Wall Street JournalLewis provides urbane and knowledgeable guidance... Verdict: this book could mean the difference between winning and losing valuable orders abroad. - DirectorThe Lewis Model explains every culture in the world - Business InsiderLewis is a crosscultural expert who has now presented his wisdom in a highly readable book. - Evening StandardThis eloquent, easy-to-read book covers everything you need to consider to create a structure that will allow your international team to succeed...Lewis brings theory to life through a number of engaging case studies, as well as his own personal experience... Lewis has achieved a fine balance between theory often delivered in a light-hearted and easy to remember way and tactical every day application. Whether your international team is 10 people or 10,000 people, the clear narrative provides valuable insight... This fascinating subject is crucial to the success of global business.