One of the world's most respected neuroscientists, shows how success affects the inner workings of the brain and explores the implications for all of us, in business, on the public stage and in our emotional lives.
A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, Cambridge, he holds visiting professorships at the University of Toronto, University College London and the University of Wales. Ian is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader (see backlist below). He is a regular keynote speaker at conferences on brain function throughout the world.
Compelling stories combine with cutting-edge science to show why
coming first is not the same as being a real winner -
engrossing
*Oliver James, author of Affluenza*
A compelling, vivid and instructive story of how we are empowered
and how we are disempowered and how we succeed and how we fail - I
really enjoyed it - a must read
*Raymond Tallis*
Fascinating ... he also has an attractive anti-determinism in his
approach, because of his belief that our basic behaviour patterns
are eminently changeable, not just by events but also, if we try to
understand, by ourselves: the approach one would expect from a
clinical psychologist
*Dominic Lawson, Sunday Times*
His book engagingly relates the nuances of why and how we win, and
the pitfalls of getting juiced up on dopamine in extreme success
and hungering for adulation and worship
*Irish Times*
What does it take to be a winner; to be successful and achieve at
an optimal level? Professor Robertson has masterfully synthesized
cutting edge social, cognitive, and developmental psychology, as
well ?as neuroscience with fascinating stories of notable people in
the public eye to answer this question. Thoroughly researched and
engagingly written by an international scholar, once you begin
reading ?this book it will be difficult to put down. Whatever your
profession, this remarkable book will most assuredly resonate with
you
*John B. Arden PhD, author of Rewire Your Brain*
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