Learn how to understand, predict and influence the way people act
Thomas Gilovich is a professor of psychology at Cornell University, New York and author of How We Know What Isn't So. Lee Ross is a professor of psychology at Stanford University and co-founder of the Stanford Center on Conflict and Negotiations.
‘A powerful book that brings the best of psychology to bear on the
way we live our lives.’
*Malcolm Gladwell, bestselling author of Blink and
Outliers*
‘Gilovich and Ross weave social science, history and anecdotes in a
compelling way to help us understand human nature.’
*Dan Ariely, bestselling author of Predictably Irrational
and Behavioural Economics Saved My Dog*
'Agreeably accessible'.
*Daily Mail*
‘Dig deeply into this new volume by prominent social psychologists
Gilovich of Cornell University and Ross of Stanford University. In
nine very readable chapters, they have mined their field for the
gold nuggets—surprising, practical principles derived from many of
the best studies in their specialty. The book sparkles with
examples...Even though I've taught psychology courses for decades,
the authors surprised me repeatedly with these kinds of practical
guidelines...Read, be surprised and become wiser.’
*Robert Epstein, senior research psychologist, American Institute
for Behavioral Research and Technology, Scientific
American*
‘Two of the world’s most brilliant social psychologists have
distilled the field’s wisdom into a few essential lessons for
understanding the fabric of our everyday lives. This is the
essential lecture that you never heard in college. Don’t miss it a
second time.’
*Daniel Gilbert, professor of psychology at Harvard University and
bestselling author of Stumbling on Happiness*
‘“Have you ever noticed that anybody driving slower than you is an
idiot, and anyone going faster than you is a maniac?” Beginning
with that George Carlin one-liner, Thomas Gilovich and Lee Ross
embark on a deep examination of how we all misperceive the people
around us. This is a fun book—you'll recognize your own blunders,
and those of friends, on almost every page—and also a practical
one. Anyone who aspires to be “the Wisest One in the Room” needs
this book.’
*William Poundstone, author of How to Predict the
Unpredictable and *
‘A compelling guide to developing real wisdom, as opposed to mere
cleverness, in decision-making, relationships, and elsewhere. More
than simply a tour of intriguing research, it’s a deeply practical
– and, yes, wise – account of the hidden influences on our
thinking, by two of the most interesting researchers in the
field.’
*Oliver Burkeman, author of The Antidote: Happiness for People
Who Can’t Stand Positive Thinking*
“Gilovich and Ross convincingly argue that social psychology has
reached the stage where it can help people meet the most important
challenges of daily living. Their book provides a comprehensive
guide to attaining wisdom that is based on the most powerful
insights from the field. Anyone who is dissatisfied with how they
deal with ordinary and not so ordinary challenges should read this
book.”
*Paul Dolan, Professor of Behavioural Science, London School of
Economics, and author of Happiness by Design*
‘With deep insight about theory and research and compelling
real-world stories, two great social psychologists explore human
triumphs and shortcomings—from heroism and happiness to racism and
human conflict. Gilovich and Ross will help you to be more
persuasive and less subject to the wiles of marketers, and
also better informed about the psychological dimensions
of challenges we face as a society. If you want to be wiser,
happier, and more successful (and who doesn't), this book is a must
read.’
*Sonja Lyubomirsky, professor of psychology at the University of
California, Riverside and bestselling author of The How of
Happiness*
“Essential reading for politicians and leaders of all kinds.
Gilovich and Ross explain how your opponents are rarely as mad or
bad as you think; just subject to the same biases and thinking
traps that you are.”
*Dr Ben Ambridge, Institute of Psychology, Health and Society,
University of Liverpool, and author of PsyQ*
‘If you want to dramatically improve your “insight quotient,”
decision-making and understanding of your fellow humans—this is the
book for you. It’s a profound book, of immense personal utility,
from two of the world’s greatest social psychologists.’
*Claude Steele, Executive Vice Chancellor and Provost at University
of California, Berkeley*
“The Wisest One in the Room is a fascinating climb from the valley
of thinking traps to the peaks of good decision-making. If you want
to learn how to think more clearly, read this book.”
*Dr Rolf Dobelli, author of the global bestseller The Art of
Thinking Clearly*
‘This fine volume is essential reading if you want a deeper
understanding of why people (you included) think, feel, and act, as
they do…I came away from this remarkable work feeling wiser not
only about my day-to-day life, but also about an issue to which I
have devoted much of my career—escalating climate disruption and
our continuing collective failure to address it.’
*Paul R. Ehrlich, professor of Population Studies at Stanford
University and award-winning author of Betrayal of Science and
Reason*
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