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In the same vein as major bestsellers as Tony Dungy's Quiet Strength, Coach K's Leading with the Heart, and Bo's Lasting Lessons by Bo Schembechler, Coach Ken Carter brings us a highly personal motivational and inspirational book of dedicated life lessons.

About the Author

Ken Carter was previously Head Coach for Richmond High School (Richmond, CA), from 1997 - 2002. Coach Carter is best known for locking out his undefeated Varsity basketball team in order to push them to improve their grades, which was later featured in a highly successful major motion picture starring Samuel L. Jackson as Coach Carter. These days, Ken Carter continues to be an active advocate for Richmond's youth and is active in his community. In addition to coaching, Carter is owner/operator of Prime Time Publications and Prime Time Sports. Coach Carter attended George Fox University in Oregon and has to his credit the following awards: Harvard Club's Distinguished Secondary Educator Award, NAACP's Impact Citizen of the Year Award, California State Lottery/Governor Gray Davis' Heroes in Education Award, San Francisco Mayor, Willie Brown's Leadership Award, California's Unsung Heroes Award, the A.N.G. California Boy's Coach of the Year Award and has been presented with a Proclamation from the City of Richmond. He was recently honoured as a recipient of CityFlight Newsmagazine's the Ten Most Influential African Americans in the Bay Area for 2000 in the Sports category.


The true lessons come to life through Carter's stories. His accounts of his own journey as one in a family of nine children trying to make ends meet on a small farm in rural Mississippi as well as chronicling how his players-most of whom had rough upbringings in Richmond-overcame obstacles, poverty, and adversity with opportunity and encouragement are emotional and inspirational. Coach Carter scores big with this efficient, straightforward read filled with no-nonsense observations on how to win in life. - Publishers Weekly

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