Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.
Steve Martin is the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.
Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini's books ethically and effectively.
"Yes! is the Freakonomics of social psychology. This book changed
my way of looking at the world. This thinking is the real deal.
Don't miss out!" -- Daniel Finkelstein, Comment Editor, The Times
(London)
"Yes! is the single best introduction to and distillation of
research and wisdom on how to change people's minds, including your
own." -- Warren Bennis, Distinguished Professor of Business,
University of Southern California, author of On Becoming a Leader
and coauthor of Judgment: How Winning Leaders Make Great Calls
"If you had a team of bright guys looking for research that you can
actually use to improve your effectiveness, and they wrote it up
for you with wit and style, putting it in nifty little reports of
three to five pages, would that be useful? YES! This book is the
trifecta: first-rate research, lively writing, and practical
advice. Read it, enjoy it, use it." -- Dale Dauten, nationally
syndicated King Features columnist and author of The Gifted
Boss
"Meld[s] social psychology, pop culture and field research to
demonstrate how the subtle addition, subtraction or substitution of
a word, phrase, symbol or gesture can significantly influence
consumer behavior....illustrate[s] the simple and surprising
approaches that can hone a company's marketing strategies." --
Publishers Weekly
"This easy-to-read summary of the social-psychological research on
persuasion really does tell people how to get to 'yes.' Since we
are all selling something, including ourselves, all the time,
everyone can, and will be, reading this amazing book." -- Jeffrey
Pfeffer, professor, Stanford Graduate School of Business, and
author of What Were They Thinking? Unconventional Wisdom About
Management
"Yes! is the Freakonomics of social psychology. This
book changed my way of looking at the world. This thinking is the
real deal. Don't miss out!" -- Daniel Finkelstein, Comment Editor,
The Times (London)
"Yes! is the single best introduction to and distillation of
research and wisdom on how to change people's minds, including your
own." -- Warren Bennis, Distinguished Professor of Business,
University of Southern California, author of On Becoming a
Leader and coauthor of Judgment: How Winning Leaders Make
Great Calls
"If you had a team of bright guys looking for research that you can
actually use to improve your effectiveness, and they wrote it up
for you with wit and style, putting it in nifty little reports of
three to five pages, would that be useful? YES! This book is the
trifecta: first-rate research, lively writing, and practical
advice. Read it, enjoy it, use it." -- Dale Dauten, nationally
syndicated King Features columnist and author of The Gifted
Boss
"Meld[s] social psychology, pop culture and field research to
demonstrate how the subtle addition, subtraction or substitution of
a word, phrase, symbol or gesture can significantly influence
consumer behavior....illustrate[s] the simple and surprising
approaches that can hone a company's marketing strategies." --
Publishers Weekly
"This easy-to-read summary of the social-psychological research on
persuasion really does tell people how to get to 'yes.' Since we
are all selling something, including ourselves, all the time,
everyone can, and will be, reading this amazing book." -- Jeffrey
Pfeffer, professor, Stanford Graduate School of Business, and
author of What Were They Thinking? Unconventional Wisdom About
Management
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