Catherine Kaputa is a branding strategist, speaker, award-winning author and the founder of SelfBrand, a personal branding and development company. From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. She led the I Love New York campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney. And she taught a course in branding at NYU s Stern School of Business. For more information about SelfBrand and Catherine s work, please visit www.selfbrand.com!
"Self-branding is not optional in today's insecure world of commerce. You Are A Brand! is an excellent and welcome addition to the all-too-small library on the subject." -Tom Peters, author of The Brand You 50 and bestseller In Search of Excellence