A witty, elegant enquiry into the art of persuasion
Sam Leith is a former Literary Editor of the Daily Telegraph, and contributes regularly to the Evening Standard, Guardian, Wall Street Journal, Spectator and Prospect. He's the author of two nonfiction books: Dead Pets and Sod's Law and a novel, The Coincidence Engine.
Reading this book is the equivalent of lounging in a leather club
armchair, wreathed in cigar smoke and a couple of whiskies down,
alongside a companion who's being funny and clever about Homer and
Hello! magazine by turns.
*Guardian*
Entertaining ... You finish this book more than ready to rock a
first in rhetoric.
*Evening Standard*
This is the best available analysis
*Boris Johnson*
Witty and revealing ... the chapter on Arrangement alone would
probably bump up most student degrees by a class, not to mention
the average oration
*Sunday Times*
Leith gives modern relevance to an ancient practice. Read this
entertaining and instructive book and you will never again mistake
an occultatio for an occupatio.
*The Times*
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