Preface vii
Acknowledgments x
1 How YouTube Matters 1
2 YouTube and the Mainstream Media 15
3 YouTube?s Popular Culture 38
4 YouTube?s Social Network 58
5 YouTube?s Cultural Politics 75
6 YouTube?s Uncertain Futures 100
Henry Jenkins: What Happened Before YouTube 109
John Hartley: Uses of YouTube ? Digital Literacy and the Growth of
Knowledge 126
Notes 144
References 152
Index 170
Jean Burgess is a research fellow at the Centre of Excellence for Creative Industries and Innovation at Queensland University of Technology, Brisbane, Australia. Joshua Green is a research manager and Postdoctoral Researcher in the Comparative Media Studies program at Massachusetts Institute of Technology.
"Jean Burgess and Joshua Green insightfully weave together an
engaging and much-needed cultural narrative of the astonishing new
phenomenon that is YouTube with an incisive critique of its
rapidly-mythologised yet deeply uncertain transformative
potential."
Sonia Livingstone, London School of Economics and Political Science
"This book is an important and timely contribution to the
literature on participatory culture and media. The analyses provide
empirical bases for understanding the diversity of YouTube users'
practices and sophisticated theoretical consideration of the
social, cultural, political, historical and economic contexts in
which these practices are situated and which they so often
disrupt."
Nancy Baym, University of Kansas
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