"For any company, regardless of size or industry, Zone to Win is
the playbook for succeeding in today’s disruptive, connected,
fast-paced business world."—Marc Benioff, CEO, Salesforce“[ZONE TO
WIN creates] a fresh way of looking at companies with large
portfolios. [It provides] a practical way to measure different
business lines based on different yet equally important criteria.
In the end they help keep the focus on innovation, which is the
ultimate goal.”—Michael DeCesare, CEO, Forescout
"With this book, Geoffrey Moore continues to lead us all through
ever-changing times. He not only inspires, he creates a new sense
of possibility by providing the frameworks, tools, and
lingua-franca we need to organize and manage our products and our
company. His work has changed the game of changing the game!"—Gary
Kovacs, CEO, AVG
"Once again Geoffrey Moore weighs in with a prescient examination
of what it takes to win in today’s competitive, disruptive business
environment. Zone to Win is a valuable playbook for prioritizing
and allocating resources with the aim of exceptionally high
growth."—Satya Nadella, CEO, Microsoft
“Whether you are looking to catch the next wave or keep it from
catching you, you must read this book!”—Dominic Orr, CEO, Aruba
Networks
“ZONE TO WIN uses crystal clear language to describe the management
plays necessary to win in an ever-disrupting marketplace.
Regardless of your level of management experience, you will find
this book an invaluable tool for building long-term success for
your business.”—Lip-Bu Tan, President and CEO, Cadence Design
Systems
“I consider Geoffrey a friend, colleague, but most of all, someone
to challenge my thinking. His name is synonymous with innovation,
and with ZONE TO WIN he has done it again: inspiring us to rethink
the fundamental relationship between technology disruption,
business strategy and how to look across a portfolio and come to
sound execution plans. This is a must-read for leaders everywhere
who are continually challenged to turn unpredictable change into
business opportunity.”—Pat Gelsinger, CEO, VMware
“ZONE TO WIN helped my team and I frame the transition from an
early start-up to a real player in the global landscape. Geoffrey
places your urgent priorities into a clear context that helps you
make the right tradeoffs at the right time!” —Rob Tarkoff, CEO,
Lithium
“We are indeed living in a world of unprecedented pace and
disruption and ZONE TO WIN: ORGANIZING TO COMPETE IN AN AGE OF
DISRUPTION is a must-read for the senior management team before any
management retreat in advance of the strategic planning
cycle.”—George Conrades, Chairman, Akamai Technologies
"Geoffrey has done it again with ZONE TO WIN by developing a clear
playbook on how to manage the inherent conflict between driving
near-term revenue and investing in future opportunity. It is a
must-read for any technology CEO who is balancing where to play
offense or defense."—Steve Smith, CEO, Equinix
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