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iheartblob - Augmented Architectural Objects
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IoA Institute of Architecture, Univ. of Applied Arts Vienna, Studio iheartblob - Aleksandra Belitskaja, Benjamin James, Shaun McCallum

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"The abstract, digital objects enter into a relationship with physical space and apply these formulations of architecture theory to everyday situations [...]. With almost 1000 objects iheartblob has built up a small universe. Many of these blobs and the texts associated with them now can be discovered in their new physical) book, published recently by Birkhauser Verlag. And, to prevent architecture theories being trapped again between the covers of a book, with the help of a smart phone the published blobs can be released into their three-dimensional virtual world."

"Die abstrakten digitalen Objekte treten in einer Beziehung mit einem physischen Raum und setzen diese Ausformulierungen von Architekturtheorien in jede Alltagssituation [...]. Viele dieser Blobs - nun in einem physischen Buch zu entdecken, das im Birkhauser Verlag erschienen ist. Und damit auch hier Architekturtheorien nicht wieder zwischen zwei Buchdeckeln gefangen sind, koennen die abgedruckten Blobs mit Hilfe des Smartphones in ihre dreidimensionale, virtuelle Welt befreit werden."

Arian Lehner, Architekturtheorie mit Herz / Architecture theory with a heart, in architektur.aktuell, 487/ 10.2020

https: //www.iheartblob.com/a-new-visual-language/?fbclid=IwAR0pfht67MxNYQUa7vYYnVHkZtd4zhOFKntmKpRW_Y5g6uoPoC8_EOgoBo

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